At the beginning of each term in office, White Rock City Council establishes a vision and strategic plan for the duration of their four-year term to identify key priorities that they feel are the most important actions to effectively steward the city towards its vision of a “community where people feel safe, included, respected, and connected, local businesses prosper, natural areas are thriving and protected, and city spaces are animated, well-maintained, and inviting.”
These priorities inform the City’s annual budget and 5-year financial plan, and provide direction as to where to invest staff time and resources. Progress on the strategic priorities will be updated to this page as quarterly reports.
Priority Areas of Focus
Community: We foster a livable city with connected residents enjoying distinctive places and activities.
Housing & Land Use: We advocate for diversity in housing and practice balanced land-use planning.
Infrastructure (Built & Natural environment): We plan, build, and maintain infrastructure to enhance quality of life and civic service delivery while mitigating and adapting to environmental impacts.
Local Economy: We facilitate diversified economic growth and leverage partnerships.
Organization & Governance: We commit to continuous process improvement, efficient service delivery, and fostering positive relationships with Semiahmoo First Nation and other stakeholders.
Waterfront: We support a prosperous and vibrant waterfront.