Economic Development in White Rock

Scenic view of White Rock waterfront and the White Rock

White Rock is a dynamic seaside community located 50 kilometres south of Vancouver and six kilometres from the Peace Arch Border Crossing. The city is clustered around an eight-kilometre sandy beach that is lined by an oceanfront Promenade and home to the famous White Rock Pier, the longest pier in Canada. 

White Rock offers access to major highways, border crossings and airports and is an ideal location for businesses, developers and investors looking to grow and prosper.

Supportive business environment

The City of White Rock is fostering an environment that supports business, draws employment, and encourages enhanced living standards. 

Through the development of an updated Economic Development Strategic Plan, the City is taking a long-term approach to economic development, setting targets and considering new policies. The City is looking at the needs of each of its commercial areas, including the Waterfront and Uptown areas. 

The City has an active and engaged Chamber of Commerce and BIA, both of which provide support and assistance to business. 

Economic Development Advisory Committee

The Economic Development Advisory Committee, a committee of Council, advises City Council and staff regarding matters related to economic investment in White Rock. 

Small Businesses

There are more than 300 small businesses in White Rock, offering a variety of services to the community. 

business licence
demographics and statistics
developlment applications
economic profile
filming in White Rock
strategic plan

Contact Us


Economic Development  Officer
Carolyn Latzen
Email: clatzen@whiterockcity.ca

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