White Rock offers many possibilities for new and existing businesses. The City is fostering an environment that supports business, draws employment, and encourages enhanced living standards.
Through the development of an updated Economic Development Strategic Plan, the City is taking a long-term approach to economic development, setting targets and considering new policies. The City is looking at the needs of each of its commercial areas, including the Waterfront and Uptown areas.
The City has an active and engaged Chamber of Commerce and BIA, both of which provide support and assistance to business.